The Price of Piracy campaign mounted by Creative Content Australia (CCA) has been launched following the ruling by the Federal Court which orders Internet service providers to block websites that offer copyright-infringing content (Roadshow Films Pty Ltd & Others). Orders were also made in a separate case lodged by Foxtel in the Federal Court.
Since the first site-blocking orders were made in December 2016, the Federal Court has ordered 65 piracy sites to be blocked, and over 340 domains. The decision confirms the creative industry's contention that pirate sites infringe copyright and harm copyright holders' ability to recoup their investment in film and television content.
Creative Content Australia has developed two TV spots featuring Bryan Brown - a 30-second and a 15-second version - which will screen in most cinemas, together with a significant presence on free-to-air and subscription television and on selected websites.
The Price of Piracy website is at: https://www.thepriceofpiracy.org.au/.